On Tuesday, Affleck and his Artists Equity production company launched a new commercial for the coffee and doughnut chain, his third, directed by and starring the actor.
Affleck mentions in the new commercial, “Things with Dunkin’ are going well. Big promotion — made me brand ambassador.”
The scene then cuts to him and hip-hop newcomer Ice Spice brainstorming a new drink name before he “spits bars,” leaving her at a loss for words.
“I’ve always been a Dunkin’ girl!” Ice Spice said in a statement. “Collaborating with Dunkin’ and Ben Affleck on this spot was a dream. The drink has a fun twist, a little something in the name for my fans, too. I can’t wait for everyone to try it.”
“Pumpkin spice season has gotten a bit unpredictable lately, so we sought help from our friends Ben Affleck and Ice Spice to create a new pumpkin obsession that only Dunkin’ can offer,” Chief Marketing Officer Jill McVicar Nelson added. “The result? The collaboration you never knew you needed: Pumpkin Munchkins and Frozen Dunkin’ Coffee, blended together to create the Ice Spice Munchkins Drink. It’s fun, it’s delicious and it’s not your ordinary pumpkin drink!”
In addition to her Dunkin’ commercial premiering during the VMAs, the “Munch” rapper also took home her first Moon Person trophy after winning the award for best new artist.