A brand-new initiative between IPG Mediabrands and HBCU 20×20 is gearing up to help students get into media-based careers.

The partnership was announced yesterday, and it’s centered on building a “pipeline” between IPG Mediabrands and various HBCUs. It’ll officially kick off on April 20 with an initiative dubbed Media Immersion Day. Notably, the virtual event’s open to both current students and recent grads interested in media and marketing.

“As someone who wasn’t even aware of career opportunities in the agency world until I came across the single agency that recruited on campus, I know how important it is to be in the places where the talent we want to attract is,” Hermon Ghermay, Global Chief Culture Officer at IPG Mediabrands, said. “Through our multi-faceted partnership with HBCU 20×20, we are excited to be able to provide access to opportunities across our global network to 25,000 talented Black students and alumni who will be critical contributors to how we want to grow our company.”

On top of HBCU 20×20 assisting the company in recruiting illustrious talent, it’s also helping Mediabrands market itself to students. It’s also worth noting that this partnership will include HBCUs all throughout the country, thus “broadening opportunity for all students.”

“We are excited to build this unique partnership with Mediabrands,” HBCU 20×20 Founder and CEO Nicole Tinson began. “Careers in media span data science, business, marketing, tech and liberal arts, so we know curating events like the Media Immersion on April 20 will serve as a valuable resource and great steppingstone for students pursuing their careers in the industry. We’re grateful to Mediabrands for being an industry leader and providing the HBCU community [empowering opportunities].”

Karen Chaykovskaya, a Senior Manager at IPG Mediabrands, also spoke on the “industry-first partnership.”

“We acknowledge that media could be somewhat obscure, so our approach is to be more supportive and educational,” she noted. “We genuinely want to help people figure out how to develop satisfying career paths.”

Eligible HBCU students and grads can RSVP for the Media Immersion Day here.

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