In the past three days, the nation has been rocked by President Donald Trump's comments made at a rally in Alabama condemning NFL players for protesting police brutality and systematic oppression during the national anthem.
On Friday, the president called for the players to be fired if they insisted on disrespecting the flag garnering thunderous applause from a majority white crowd.
"Wouldn't you love to see one of these NFL owners, when somebody disrespects our flag, say: 'Get that son of a b—- off the field right now. Out. He's fired. He's fired,"' said Trump.
The president's critical statements aimed at Colin Kaepernick supporters fell on deaf ears. Folks like Stevie Wonder, Reggie Bush, Jemele Hill, and other high-profile stars, journalists, and athletes stood in solidarity with Kap. Nearly a 100 or so players kneeled on Sunday in defiance. The NFL and many of teams' owners released statements dismissing Trump's rhetoric.
But for some, protesting is just one part of a larger movement. Artist J.Cole, who has been a major Kap supporter since the beginning, took to Twitter to move the movement into the next phase. He praised the athletes and all the supporters who decided to #TakeTheKnee in a few tweets before laying out a plan to fight back.
Hire 3rd party investigator approved by NFLPA to determine if kap was denied a job unfairly as punishment for his stance. (I know, I know)
— J. Cole (@JColeNC) September 24, 2017
if a boycott doesn't force them to action, don't even trip. This is where the real flex happens.
— J. Cole (@JColeNC) September 24, 2017
Black people spend a lot of money with NFL corporate sponsors. White people who don't fuck with white supremacy spend a lot of money too.
— J. Cole (@JColeNC) September 24, 2017
Pick one of the biggest ones and say, "do you agree with black balling players when they speak out against oppression?"
— J. Cole (@JColeNC) September 24, 2017
"You know what, I don't think I can spend my money with you no more until you fix this."
— J. Cole (@JColeNC) September 24, 2017
Thats when the magic happens. And sadly, in this capitalistic world we live in, that's when your voice is heard. When you hurt the pockets.
— J. Cole (@JColeNC) September 24, 2017
I respect whatever you decide to do. Watch or don't watch, whatever's in your heart. But I'm not watching til it feel right.
— J. Cole (@JColeNC) September 24, 2017
J.Cole isn't the first to call for a boycott. The NFL Blackout was called in August because not a single team in the league signed Kaepernick to their teams. However, Cole's thread may be the most comprehensive.