Jay-Z And NFL Reveal 'Inspire Change' Clothing Line And Concert Series With Meek Mill And Rapsody
Twitter was not at all enthused about the details of the deal Jay-Z and Roc Nation signed with the NFL.
September 03, 2019 at 8:12 pm
Roc Nation and the NFL announced they were starting a clothing line and Songs of the Season.
The musical program is "a multi-tier season-long initiative that will highlight superstars and emerging artists of all genres."
Proceeds from both programs will "support organizations committed to the key priorities of Inspire Change: education and economic empowerment, police and community relations, and criminal justice reform."
"Songs of the Season will showcase musicians that will create and deliver a song to be integrated in all NFL promotions each month during the season. The songs will debut during an in-game broadcast and will be simultaneously released to all digital streaming platforms (DSPs) worldwide. All proceeds from the songs will go toward Inspire Change," both companies stated in a press release.
"Meek Mill, Meghan Trainor and Rapsody will be the first Inspire Change advocates of the 2019 NFL season and will perform a free concert at the NFL Kickoff Experience presented by EA SPORTS MADDEN NFL '20 in Chicago's Grant Park on Thursday, September 5," the release continued.
The announcement was not well received online, with many responses ranging from outright lampooning of the deal to in-depth criticism of Jay-Z.
Colin Kaepernick, Eric Reid and much of Twitter spent Friday ripping the NFL, Jay-Z and Roc Nation deal apart after more details emerged.
Eric Reid, who has been vocal about his disapproval of the Roc Nation and NFL deal, called Jay-Z the NFL's "token."
“Let’s diffuse the uprising of Black voices demanding justice with concerts to “inspire change” that have nothing at all to do with real “action”. It’s cool because our token black guy set up the concert”— Eric Reid (@E_Reid35) August 30, 2019
Those of us who criticized the Jay-Z and NFL partnership predicted this. Honestly, this is disgraceful.— mike freeman (@mikefreemanNFL) August 30, 2019
And if you think profits won’t go in the pockets of Jay Z and the NFL you’re a fool.
How do you with a straight face ban Kaepernick then make money off of him? https://t.co/XBHBIC7TsM
Peak NFL is blackballing someone for speaking up for racial injustice and then turning that shit into a t-shirt. Whew chile, the ghetto.— Jemele Hill (@jemelehill) August 30, 2019
Colin Kaepernick has not commented on the situation and continues to train in the hopes that he will get signed to a team this season.
On Friday afternoon, he did address the Jay-Z deal obliquely in a tweet. He sent out a photo of a passage from Robert Allen's 1969 book Black Awakening in Capitalist America.
Reading always gives me clarity.— Colin Kaepernick (@Kaepernick7) August 30, 2019
“What [they] seek is not an end to oppression, but the transfer of the oppressive apparatus into their own hands. “
Robert L. Allen, Black Awakening in Capitalist America (1969) pic.twitter.com/Yztn8pAnUi
“What [they] seek is not an end to oppression, but the transfer of the oppressive apparatus into their own hands," he wrote on Twitter.