This 7-minute "short film" that’s actually an ad for David Beckham’s "Modern Essentials" line at H&M that launched this year, likely cost more to make than countless indie feature-length films; although I’m not privy to what its budget is/was. Just a guess…

In the short, Beckham is joined by Kevin Hart – both playing themselves – in a story that sees Hart arriving at the not-entirely-willing Beckham’s New York apartment in order to prepare to play Beckham in a fictional biopic titled "I, Beckham." Hart moves in for a week, shadowing Beckham along the way, in an attempt to "become" Beckham so that he can play him on the screen, overstepping boundaries at every turn. 

Of course, hijinx and hilarity ensue…

Watch the 7-minute short/ad below: