Michael B. Jordan stripped down for Calvin Klein’s new spring campaign, his first one for the brand, and fans can’t deal.
The black-and-white photos, shot by high-profile photographers Mert Alas and Marcus Piggott, show Jordan posing in the brand’s form-fitting boxer briefs while his abs are on full display.
According to the brand, the campaign showcases Calvin Klein’s 1996 athletic and modern cotton performance underwear styles. It “reinforces [Jordan’s] discipline and uncompromising commitment to his craft,” per The Hollywood Reporter.
The actor’s steamy ad is on Calvin Klein billboards in both New York and Los Angeles. Jordan also shared the images with his 2.6 million Instagram followers.
Michael B. Jordan for Calvin Klein. pic.twitter.com/nPFUNLnQl3
— Pop Crave (@PopCrave) February 27, 2023
As expected, admirers quickly flooded Twitter with reactions to Jordan’s steamy underwear campaign.
“It’s going to take the rest of the day to recover from this,” Hulu’s official account wrote.
it's going to take the rest of the day to recover from this 😅
— Hulu (@hulu) February 27, 2023
I'LL SAY IT AGAIN Michael B Mine
— jackie (@tokyochicdoll) February 28, 2023
It’s taking all of my self control not to thirst tweet about Michael B. Jordan’s Calvin Klein campaign pic.twitter.com/jQjdGuVwrq
— Nina bina ✨ (@Selena__Nina) February 27, 2023
Michael B Jordan in Calvin Klein is the birthday present I didn't know I needed… And my birthday is in September.
— Niesha's RBF (@NyiHo_WanlaWaa) February 28, 2023
Jordan’s hot campaign comes a few days before the release of his directorial debut, Creed III. The film, the latest installment of the popular Rocky follow-up series, is set to hit theaters on March 3.
