Nas joins a growing list of black celebrities and figures like Kevin Hart and Henry Louis Gates Jr. in ensuring black history and causes are getting the attention it deserves. For Black History Month, the New York rapper is using his clothing brand HSTRY to aid in black children's development. The brand launched an exclusive line of dashikis with the phrase, "Black Don't Crack" to support the cause. He is also taking a queue from the Black Panthers and James Brown with the quotes, "Say It Loud" and "I’m Black And I’m Proud" on graphic tees and sweatshirts. Malcolm X inspired hats are also part of the line.
Part of proceeds from sales will go to the National Black Child Development Institute. According to the organization's website, "the Institute is one of the only national organizations dedicated exclusively to the success and well-being of black children." The group "serves as a national resource agency providing programs, publications, advocacy and trainings related to early childhood care and education; health and wellness; literacy and family engagement."
About the collection, Nas told The Huffington Post, "This collection is about turning things around and instilling positivity. Celebrating being black in a loud and fun way." He continued, "Taking a much-needed moment to be proud of the achievements we have made, our colorful culture, black royalty and excellence from the past, present, and future."
The collection also features a pro-black series of popular cartoon characters like Bart Simpson and Charlie Brown. Take a look at some of the line:
Photos: HSTRY
Loving Blavity’s content? Sign up for our newsletter!
