Pepsi's CEO Finally Speaks Her Piece On Kendall Jenner's Controversial Pepsi Ad
Indra Nooyi: "It was a peace march not a protest march."
It’s been months since that infamously controversial Pepsi ad featuring Kendall Jenner hit the airwaves. It was quickly pulled a day after receiving a massive backlash.
Now PepsiCo’s CEO, Indra Nooyi, has finally released her official statement about the whole kerfuffle, reports Business Insider.
"I’ve thought about it a lot because I looked at the ad again and again and again trying to figure out what went wrong — because it was a peace march not a protest march," Nooyi told Fortune. "It was people in happiness coming together." Nooyi has served as PepsiCo’s CEO since 2006.
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Nooyi realized that the most controversy stemmed from the final scene with Jenner and the policemen which she said, “linked back to Black Lives Matter.”
"This has pained me a lot because this company is known for diversity, and the fact that everybody who produced the commercial and approved the commercial did not link it to Black Lives Matter made me scratch my head," said Nooyi. "I had not seen that scene. And I take everything personally."
"The minute I saw people upset, I pulled it," she added. "And you know what, it’s not worth it. There were people on both sides, but at the end of the day, our goal is not to offend anybody."
At the time, Pepsi released a statement that said, “We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”