Jayda Cheaves released a new collaboration with U.K. fashion retailer PrettyLittleThing just in time for the summer. The 25-year-old influencer is the ambassador of the retailer’s latest swimwear collection.
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The collection taps into trends for this summer by featuring bright statement pieces such as bikinis and poolside cover-ups. The swim edit features 26 pieces, including several designs inspired by the 2000s beach style.
You’ll find a ruched metallic orange or lime green bikini set with a matching skirt wrap and tropical and animal-printed designs. The collection also includes styles more reminiscent of current trends, such as asymmetric sets and ombré beachwear. It also features maxi crochet dresses making for the perfect post-swim outfit, which come in bright colors such as orange and electric blue.
“Everything is just so cute; I love it. I love how fun, flirty, and chic it is. Definitely an eye-catcher on the yacht, beach, or pool,” Jayda Cheaves said of the collection.
“I’m so excited! This collection is everything,” she added on Instagram.
For the occasion, the fashion retailer celebrated the launch in Miami with Cheaves and influencer guests.
This isn’t Jayda Cheaves’s first time collaborating with the brand. She was also featured as an ambassador for a collection in May 2022. The influencer launched her own clothing line, Waydamin, and has appeared in campaigns for brands such as Savage X Fenty and Fashion Nova.
She said she had to earn her family’s support when she started out.
“Grandmothers and parents don’t really see [the vision],” she said in an interview with REVOLT. “They say like, ‘Oh, she just has followers, but you still have to work.’ They don’t want to hear it. So I had to really prove to them that I could do this, that I could make this work.”
