Still in recovery from the intensive dragging imposed by #BlackTwitter on Monday, Shea Moisture has issued a formal apology for releasing a new ad primarily featuring white women. For a brand that built it's empire largely on the coils of 4a-4c textured black women, the exclusionary marketing campaign was an unforgivable blight for many. #SheaMoisture quickly became a trending topic yesterday, as black women took to Twitter to make their voices heard.
Black women built SheaMoisture. And not the "I was teased for having good hair" Black women. Black women will take it right on down too.
— Kimberly N. Foster (@KimberlyNFoster) April 24, 2017
Of course, there were those who were all too ready to minimize these concerns
So yall don't want 2 boycott businesses like:
*Asian nail shops that beat up BW
*Companies that support Trump
But Shea Moisture is the issue— Tariq Nasheed (@tariqnasheed) April 24, 2017
But the company only made matters worse when they elected to dignify the trolling with an affirmative response.
@tariqnasheed We can't thank you enough for your loyalty and support. It's wonderful people like you that keep us going strong, Tariq! ????
— SheaMoisture (@SheaMoisture) April 24, 2017
The wrath of Twitter was decisive and swift.
@SheaMoisture @tariqnasheed ???????????????? I was going to let the video slide…but there's no coming back from this tweet
— Sophia (@SophiaTesfaye) April 24, 2017
After gathering their edges, the company took to Facebook to issue the following apology:
What do you make of all this? Will you still purchase Shea Moisture products? Let us know in the comments.
What do you think? Can Shea Moisture bounce back from this? Let us know in the comments?
