Congratulations on your partnership. How did this come about?

Allyson Felix: I’m really excited to be a part of this partnership. It just really makes sense. We’re aligned on so many of the things that this program highlights. The Cracker Jill Spotlight Squad is comprised of five incredible female athletes who are going to be competing on the global stage this summer. It’s about representation. We know that women’s sports is having a moment right now, and the idea is really to expand upon that. Cracker Jack did this study, and I found the results to be surprising. Almost half of us teenagers can’t name one single female athlete, and among U.S. teenagers, almost half of them can’t envision themselves being a professional athlete. We really want to change that. I think programs like this are going to do that. There’s also a sweet sweepstakes component to this program. It’s Cracker Jill Share your Spotlight sweepstakes. Basically, you just share a highlight of one of the five female athletes on Instagram, and you’ll be eligible to win a $500 cash prize or a $10,000 donation to organizations that highlights women and girls. I’m excited to be a part of the program and to just show young people that there are other sports, and other personalities, and they deserve the spotlight as well.

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Allyson Felix

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