If you haven’t heard, darker-complexioned Black girls are definitely winning.

Even more so, Black women are being praised, thanks to #BrownSkinGirlChallenge, the latest Twitter hashtag inspired by Beyoncé’s new song from The Lion King: The Gift.

The celebratory track titled “Brown Skin Girl,” which features WizKid, SAINt JHN, and Beyoncés daughter Blue Ivy, pays homage to Black women with darker skin tones. The songstress even name-dropped a few celebrity friends including Kelly Rowland, Naomi Campbell and Lupita Nyong’o.

Director Ava DuVernay used the hashtag on Sunday, along with photos of Rutina Wesley, Oprah Winfrey, Emayatzy Corinealdi and Niecy Nash, who all played supporting roles in her work.

It’s always an honor to capture the beauty of brown skinned girls. #BrownSkinGirlChallenge
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— Ava DuVernay (@ava) July 22, 2019

Others on Twitter, including California Rep. Barbara Lee and BuzzFeed Beauty Director Essence Gant, have begun using the hashtag to celebrate the power and importance of honoring brown skin girls.

Heard #BrownSkinGirlChallenge was happening so let me get up in here right quick… #TheGift
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— Essence Gant (@TheEssenceOf_) July 23, 2019

#BrownSkinGirlChallenge Am I too late? ???? pic.twitter.com/Pzv9aFyp34

— Shayla Meeks (@mekohvisual) July 23, 2019

Brown skin Girl, ya skin just like pearls The best thing in all the world #BrownSkinGirlChallenge ???????? pic.twitter.com/I1L3EJTDRP

— GOLDEN ????✨ (@MelatMelina) July 21, 2019

#BrownSkinGirlChallenge — kinky curly, silk presses, or whatever floats your boat…just wear your crown ???? proudly and always stay afloat ???????? pic.twitter.com/8Z427uHAXu

— ♚ (@__cfrank007) July 21, 2019

Sweet like peach tree ????#BrownSkinGirlChallenge
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— Habon W. (@Habootle) July 21, 2019

When I actually try to take pictures #BrownSkinGirlChallenge
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— Tajrae Folk (@tfolk07) July 21, 2019

The Lion King: The Gift is the star's latest project, as producer and curator for the album. The songstress voices the character of Nala in the 2019 live-action remake of the iconic Disney film, The Lion King.

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