Serena Williams and Winnie Harlow have been announced as a part of The CEO Club, a new Prime Video docuseries about the lives of celebrity businesswomen.

The series follows Williams and Harlow, who founded Cay Skin, alongside Latin pop singer Thalia, model and fashion designer Dee Ocleppo Hilfiger, Shop.com CEO Loren Ridinger, Conteur Capital founder Hannah Bronfman and founder/CEO/designer of ISA Grutman Jewelry & Rangel, Isabela Rangel Grutman.

Here’s more about the series:

Where power meets purpose, The CEO Club dives deep into the world of these trailblazing female CEOs as they navigate the triumphs and challenges of both their professional and personal lives. Redefining what it means to lead in today’s world, these women enter the next phase of their careers with confidence and clarity forged by life experiences. …Shot in a compelling docu-style, The CEO Club highlights each of the women’s individual journeys, collective camaraderie, and the power of women supporting women.

What Serena Williams says about the series

Williams, who also executive produces the series, said in a statement how she felt about bringing this docuseries to Prime Video.

“As an executive producer, I’ve had so much fun helping bring this series to life. Celebrating the brilliance, ambition, and sisterhood of women I admire and call friends has been incredibly special,” she said.

Other executive producers include Caroline Currier via Williams’ Nine Two Six Productions, Blink49 Studios’ president of unscripted media, Tara Long, and EVP of unscripted media Nadine Rajabi. Amazon MGM Studios and Blink49 Studios produce.

Rajabi and Long also said how the docuseries allows viewers to see powerful women creating their own lanes in industry.

“The CEO Club is a powerful testament to what happens when women step fully into their brilliance, leadership, and influence,” said Long and Rajabi. “These multi-hyphenate CEOs aren’t waiting to be invited in — they are building their own tables, shaping new legacies, and redefining what power looks like.”

Cast members Thalia, Hilfiger, Ridinger, Harlow, Bronfman and Grutman also discussed how they were happy to be a part of the series.

“Together with Tara, Nadine, and Serena, we helped bring The CEO Club to life through honesty, vulnerability, and intention,” they said. “We opened the doors to our worlds from the triumphs, to the challenges, and the moments that shaped us. We can’t wait for audiences to be inspired to lead with purpose and confidence.”

When does ‘The CEO Club’ premiere?

The CEO Club comes to Prime Video Feb. 23, 2026.

Hannah Bronfman

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