James’s longstanding commitment to uplifting his community made him the ideal candidate to boost LIFEWTR’s objectives.

“LeBron James’ unwavering dedication to uplifting individuals and communities mirrors our mission at LIFEWTR to help people thrive,” Zach Harris, vice president, Water Portfolio at PepsiCo Beverages North America, said. “We are thrilled to work with him to further the LIFEWTR brand’s commitment to helping underrepresented voices flourish.”

Since the formation of the brand in 2017, LIFEWTR has been dedicated to properly hydrating its consumers through its proprietary reverse osmosis process that removes impurities from drinking water, leaving it with a clean taste. The product also includes electrolytes.

Later this year, LIFEWTR will also announce further programming in collaboration with the NBA star.

LIFEWTR’s parent company PepsiCo is passionate about supporting and elevating diverse communities through its Racial Equity Journey initiative that promotes diverse voices within the company and among supply chain partners. The program intends to break down racial barriers for Black and Hispanic Americans through a $400 million and $172 million investment over five years.

For more information about LIFEWTR, visit LIFEWTR.com and @LIFEWTR.

PepsiCo

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