I absolutely love looking back into the past because I believe that it helps us do two important things:

1. Assess how far we've come in our society

2. Understand a little bit more about our future

The beauty industry has been widely known to be dominated by a particular standard of beauty. However, during the decades of the '60s and '70s, because of successful African-American publications such as Ebony magazine, more beauty brands began using African-American models and celebrities to promote their products.

Here is just a small compilation of those gorgeous beauty advertisements from our history.

Photo: Noxema

Brands such as Noxzema and Maybelline were on board with targeting women of color.

Photo: Maybelline

Fashion Fair Cosmetics is one of the largest black-owned cosmetics since 1973. It played a huge role in incorporating more women of color in the beauty realm.

Photo: vintageblackglamour.com

Chantilly was a popular fragrance for women in the 1940s.

Photo: Houbigant

Photo: Fleur de Gloire

Raveen was well known in the '60s as way to bring your hair to 'life.'

Photo: Supreme Beauty Products

Photo: Posner

Posner was another African-American cosmetics company birthed out of the 1940s.

Photo: Posner

Photo: Houbigant

Photo: Posner

Photo: Avon

Photo: Fashion Fair

Photo: Posner

Photo: Parlour

Photo: Zuri

Our black has always and will continue to be beautiful.

With Grace,

D.

Dannette Genell. I am enthusiastic about beauty, books and living the most gracious life possible. I am a beauty and lifestyle blogger from the Bay Area. personal blog – www.dgenell.com – twitter – instagram

vintage

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