The Me Too movement is moving into a new phase: WNBA President Lisa Borders was announced as Time's Up first CEO and President on Tuesday, Vanity Fair reports.

Borders will step down from her basketball leadership position after leading the WNBA for two years.

“We are extremely grateful for Lisa’s leadership and tireless commitment to the WNBA,” said NBA Commissioner Adam Silver. “This is a natural transition for Lisa knowing what a champion she is for issues involving women’s empowerment and social justice and fortunately for us, she leaves the league with strong tail winds propelling it forward.”

Borders took over the WNBA in 2016, becoming its fourth president. She aimed to create a league in which progressivism and activism were celebrated. Her short tenure was marked by such initiatives like the 2018 season's Take a Seat, Take a Stand, which donates ticket proceeds to organizations that empower women and girls.

According to the WNBA, 2017 and 2018 were two of the biggest years for the league. Last year saw the highest regular-season attendance in six years, and this year has been the league's most-watched season in four years.

“It has been an honor and my absolute privilege leading the WNBA and being part of what it stands for,” said Borders. “I want to thank Adam for giving me the opportunity and support to help grow this league. I am most proud of the W players for their amazing talents on the court and their dedication to making an impact in their communities. I look forward to continuing my support for the W in my new role with Time’s Up. I will always be the W’s biggest advocate and fan.”

Borders' resume speaks for itself. She has been the chair of the Coca-Cola Foundation and a vice president at The Coca-Cola Company. She has also served as president of Atlanta's city council and as its vice mayor.

As the new face and leader of Time's Up, she hopes to successfully create a safer society for all women, and is ready to get to work.

“It’s out here for everybody. This is not a club,” she said of Time's Up. “I would just offer the invitation to everyone, right here, right now … come join us on this journey.”

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WNBA President Lisa Borders

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