YouTuber Tré Melvin Posted His Obituary On Social Media To Promote New Song

The image shared Melvin’s birthday and listed his death date as May 6, 2022. Melvin captioned

“An outdated variant of Dayton, Ohio-born actor, writer, producer, singer, songwriter, designer, poet, philanthropist, clairvoyant, and digital creator Tré Melvin peacefully departed this life, for the thousandth time, on Friday, May 6, 2022,” the obituary said. “Upon his deathbed, he documented his final thoughts.”

After learning the YouTuber hadn’t died, fans were outraged and flooded his comments to share their thoughts on the announcement.

“Honestly bad marketing. Don’t play with death. Nothing funny or cute about this ad,” a commenter wrote on Instagram.

“Not funny.. A future dated death?” another user added.

“I think this is just the end of an era, the date he ‘died’ on is in two days,” a commenter wrote.

Melvin, however, told Blavity exclusively that the obituary was posted ahead of his new single “Die 1,000 Times.” He added that there’s a thought-provoking message behind the controversial marketing move.