In the era of social media, it's not uncommon to encounter folks who'll do anything for a drop of clout. Take for example YouTube "celebrity" Cole LaBrant, who thought he was really doing something by showing the world how benevolent his adopted Black cousin Peanut is. 

"This is my adopted cousin, Peanut, helping girls get off and back ON the swings. We all need to be more like Peanut," LaBrant wrote in the now-deleted tweet Thursday (thankfully, Twitter does an excellent job of keeping receipts).

In the short clip, Peanut is helping a young girl hop back into the swing by kneeling on his back so they can use him as a step stool. In theory, the gesture is gracious. Some online, however, had some understandable reservations on the execution. Basically, Twitter wasn't feeling LaBrant using his minority family member for some likes.

One user correlated the incident to why transracial adoption is so unsettling.

Other chastised LaBrant's family for having the gall to name the young king Peanut.

There was a clear divide between white and Black reactions, causing one to question how white individuals treat Black peers.

For a child's playground, someone else had a burning inquiry. 

Even Bernice King, youngest child of Dr. Martin Luther King Jr. and Coretta Scott King had choice words for the YouTube star.

LaBrant has remained mum on the backlash surrounding the video, but one thing's for sure: he's officially initiated into the white privilege contingency.