Adidas Says It's Sorry For Celebrating Black History Month With An All-White Shoe

What in the all lives matter is this?

Adidas
Photo Credit: Getty Images

| February 06 2019,

8:28 pm

Someone at Adidas thought it was a good idea to celebrate Black History Month with an all-white shoe.

The shoe was part of a collection inspired by the Harlem Renaissance, according to USA Today. To make matters worse, the shoe is called “Ultraboost Uncaged.”

The shoe is completely devoid of color except for the black soles. We guess red and green were busy during the design process.

Adidas

You may not be surprised to learn the Ultraboost Uncaged was met with immediate disgust by people with common sense.








Adidas has pulled the shoe from the collection and issued a statement apologizing for its behavior.

"Adidas released a new collection in celebration of Black History Month featuring designs inspired by the Harlem Renaissance,” the statement reads. “We added a running shoe to the collection that we later felt did not reflect the spirit or philosophy of how adidas believes we should recognize and honor Black History Month. After careful consideration, we have decided to withdraw the product from the collection."

Thankfully, the other items in the collection are full of color, according to Sole Collector. The other BHM shoes are mostly black with purple and orange accents.

Adidas

They aren’t red, black and green but it’s major improvement over all white.

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