We've already discussed how black voters did their thing in Alabama this past Tuesday. The black vote essentially got Doug Jones the Senate seat. While we all know the black vote has been important, it seems the rest of the Democratic Party is catching up on just how important it actually is.
According to the Kansas City Star, the political arm of House Democrats began a new effort Wednesday to register African American voters in dozens of battleground districts, convinced the victorious results of Tuesday’s special Senate election prove the party has a golden opportunity to expand its advantage with a loyal voting base.
Apparently, the online effort will use Facebook ads targeted at potential African American voters within 42 districts with significant black populations. More specifically, these ads will target black women.
In the display ad, readers are told that “black women voted in RECORD numbers in the Alabama Senate Election...WE have long been the backbone of the Democratic Party, and WE have the power to decide future elections,” before providing a link for people to register to vote.
“It’s clear that when African Americans vote – particularly African American women – Democrats win,” said Dan Sena, the DCCC’s executive director. “In an effort to capture the grassroots momentum from Alabama and Virginia, we are launching a digital voter registration campaign in districts with significant African American populations. Energizing, registering, and turning out Democratic base voters will continue to be central to our midterm strategy.”
Democrats already heavily rely on African American voters in most elections. However, critics inside the party accuse many candidates of taking this group’s support for granted.
It's not shocking that this is happening. However, instead of just relying on our vote, push more black officials, especially women, to the forefront. Start worrying about benefiting black voters. Perhaps then we'll really show out even more than we already do.