Swedish footwear brand Tretorn has enlisted rapper and actor Andre 3000 as their new creative director. In his new role with the brand, 3 Stacks will feature in a new global campaign for the brand and will design a shoe himself. The brand is very excited to work with Andre Benjamin, calling the partnership "an adventure".

Photo: serfbwort

Nick Woodhouse, CMO and president of the Authentic Brands Group, says the collaboration was "very serendipitous. We wanted to work with Andre because he resonates with all ages and he’s an OG. He’s not a flavor of the month. There are a lot of terrific, young influencers out there, but Andre is established. These young kids are reaching out to him to collaborate. That’s why we did this."

Having launched his own line, Benjamin Bixby in 2008, 3 Stacks is no stranger to clothing design, and as anyone who has ever seen him knows, he's no stranger to fashion, either. Whatever he comes up with, one thing is for sure: everyone's going to want these shoes.