As A Black Millennial Franchise Owner, Here’s What I Learned While Opening A Store During The Pandemic
Becoming a franchise owner was a lifelong dream of mine and embarking on this with PJ’s Coffee was very fortuitous.
July 09, 2021 at 4:24 pm
Opinions are the writer’s own and not those of Blavity's.
Launching a new business at any time is no doubt a big task. Add a pandemic to the mix and you have a whole new landscape to tackle.
This past year, I embarked on an exciting and somewhat scary new journey. I became a franchise owner for the first time. While I’m not entirely new to entrepreneurship, franchising was a very new domain for me.
During the height of the pandemic, I was the last franchisee to sign on with the PJ’s Coffee of New Orleans franchise in March 2020, right before the U.S. shut down. Becoming a franchise owner was a lifelong dream of mine and embarking on this with PJ’s Coffee was very fortuitous. I grew up in New Orleans with a PJ’s location across the street from my high school. Never did I imagine I’d be achieving this goal under the circumstances of the COVID-19 pandemic.
Opening a business in a pandemic was a true test of my grit. I had to be flexible and agile to successfully open my franchise in North Dallas, Texas, in February of this year — and I’ve learned many valuable lessons along the way. I hope to share what I’ve learned with other Black millennials who may be interested in franchising to build wealth for their families and communities.