As A Black Woman in Public Relations, I Believe CEOs Of Color Are Vital
While there is a major divide of diversity in public relations, we can all work harder and listen to do more for our underrepresented communities.
January 31, 2021 at 4:14 am
2020 was the most insightful and heartbreaking year for underrepresented minority groups in America. Early last year, George Floyd's death ignited all minorities, particularly Black people, to realize that change was not only essential, but critical. Many businesses have taken strides to speak against social injustice and put their money where their mouth is by donating. However, there is still work to do when it comes to supporting underrepresented groups in corporate America.
The diverse makeup of the PR industry is grossly unsaturated. According to the Bureau of Labor Statistics, as of 2019, the U.S. PR industry holds 87.9% white, 8.3% African American, 2.6% Asian American and 5.7% Hispanic American people.
Before 2020, most PR agencies avoided conversations about ethnicity, race, gender due to its label as a "taboo" topic or not having enough exposure to discuss them accurately.
Although last year made many agencies create actionable change for underrepresented groups, we only saw black squares on Instagram and empty statements to hire more people of color with no real progression. They made claims to have donated funds, changing their hiring criteria and more, but how many companies have kept their pledge?
Supporting people of color is a 24/7, 365 days a year role that they need to actively and consistently contribute to.