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Thinking about dropping some serious cash on professional video ads for a boosted start of 2021? Hold that thought and keep reading. Do you know what platform eCommerce ads performed the best on this year? TikTok.

That’s right, your customers are begging for authenticity. And while we’ve always known about the intimate connection between authenticity and sales, authenticity is selling better than ever in 2020.

So why are TikToks killing it in the market? TikTok videos give extra contact, better touch and more realness. These videos feel personal, and because they look like “nothing special,” your customers are more likely to watch out of pure curiosity.

But how do you make TikTok work for you? The following are some of the best tips and tricks to help you out: