"The Daily Show with Trevor Noah" has announced a new social and multiplatform initiative and has hired multi-hyphenate Baratunde Thurston, as supervising producer to oversee the creation and production of original content for digital outlets.

With this new initiative, fans of "The Daily Show" will have access to more original content presented across multiple platforms. In this evolution under new host Trevor Noah, the series will produce an ongoing flow of original content that will resonate with fans of "The Daily Show." The creation and production of platform-specific original content will be spearheaded by Thurston who will be working with Noah and the show’s executive producers to execute the multiplatform strategy, keeping it organic to "The Daily Show" mission while expanding the series’ footprint across all digital and social platforms.

"Baratunde brings a very unique set of skills to ‘The Daily Show.’ We’ve been admirers of his comedic work on all platforms for a long time," said Ganeless. "We’re thrilled he is joining the team and can’t wait to see what he and the team create for the show under Trevor Noah."

"This must be what it’s like to have Nick Fury call and welcome you to The Avengers. I’m honored and floored and so many other verbs," said Thurston. "Also, I really love that quote by Michele Ganeless because she makes me sound like Liam Neeson. I will definitely be sharing that on multiple digital and social outlets."

Baratunde Thurston is the president and co-founder of Cultivated Wit and co-host of the podcast "About Race." He wrote The New York Times bestseller "How To Be Black" and served for five years as director of digital for the satirical news outlet "The Onion." Thurston also has more than 10 years experience in stand-up comedy.

"The Daily Show with Trevor Noah" premieres on Monday, September 28 at 11pm ET/PT. Viewers can follow "The Daily Show" on Twitter (currently with 4 million followers) and Trevor Noah (currently with 2.5 million followers) and also by becoming a fan of "The Daily Show" on Facebook (currently at 5 million fans) and Instagram (currently at 139k followers).

Trevor Noah, Steve Bodow, Jen Flanz, Tim Greenberg, Jill Katz and Adam Lowitt are the Executive Producers of "The Daily Show with Trevor Noah" with Hillary Kun as Co-Executive Producer. Pam DePace, Justin Melkmann, Stuart Miller and Baratunde Thurston are Supervising Producers. The series is directed by Chuck O’Neil.