Adidas and Beyoncé — who collaborate on the latter’s popular athleisure brand Ivy Park and other ventures— have gone their separate ways.
The Hollywood Reporter reported that a source close to the situation confirmed that the decision was mutual.
The “Break My Soul” singer partnered with the athletic brand in 2018. The partnership saw the re-launch of Ivy Park, plus new footwear and apparel.
But the partnership hasn’t been without it’s hardships. The singer and the brand have been having serious creatives rifts lately, and Beyoncé is looking forward to taking over Ivy Park and starting anew.
Earlier this year, Beyoncé gave fans a taste of Park Trail, Ivy Park and Adidas’ now-final collaboration, in Dubai before performing a private concert at Atlantis The Royal. The performance, which saw her perform Renaissance tracks for the first time, was her first in four years.
Soon, the world will get to see her perform Renaissance and more of her beloved hits. She’s set to kick off “Renaissance World Tour” in May in Stockholm. The European leg of the tour will see her making an appearance in Cardiff, Wales, Edinburgh, Scotland, Paris, France and more.
Once that leg has wrapped, the singer will head home to North America, performing in Toronto, Canada, Las Vegas, Atlanta, and many others. She’ll making a stop in her native Houston before ending the tour in New Orleans.
