Beyoncé and JAY-Z, who were recently featured in an ad for Tiffany & Co., are now teaming up with the jewelry company to provide scholarships for historically Black colleges and universities. 

Beyoncé's BeyGOOD and JAY-Z's Shawn Carter Foundation joined Tiffany & Co. to pledge $2 million for the About Love Scholarship program, CNN reported. The contribution aims to assist students in the arts and creative fields at select HBCUs. The HBCUs included are Lincoln University in Pennsylvania, Norfolk State University in Virginia, Bennett College in North Carolina, the University of Arkansas at Pine Bluff and Central State University in Ohio.

"We would like to thank the Shawn Carter Foundation, BeyGOOD, The Carters and the Tiffany & Co. family for including Lincoln University in this amazing gift," Dr. Brenda A. Allen, president of Lincoln University, said. "Lincoln has placed a high priority on supporting the arts and humanities on our campus. Providing financial support for students pursuing these majors enhances their ability to more fully engage their studies."

Dr. Jack Thomas, president of Central State University, said the scholarship will help students who "come from many different socioeconomic backgrounds."

“These funds will have a tremendous impact on who we recruit and our student's success as they move on to graduate and professional schools and into their careers,” Thomas said in a statement to HipHopDX. 

Beyoncé and JAY-Z, who have a history of providing generous contributions, gave a $100,000 college scholarship to a homeless teenager in Seattle in 2018. Last year, Beyoncé also donated $6 million to COVID-19 relief, Harpers Bazaar reported. 

As Blavity previously reported, Beyoncé faced backlash last month for wearing a Tiffany diamond necklace which is believed to be a "blood diamond" that comes from the colonial Kimberley Mines of South Africa in 1877. The "Halo" singer and her husband were also bashed for shooting a Tiffany ad in front of a painting by Jean-Michel Basquiat. The critics said the late artist, who rose to fame in the 1980s, was an anti-capitalist who would have hated to see two billionaires posing in front of his art to sell diamonds.

Shaking off the backlash, Beyoncé and JAY-Z now look forward to seeing the impact of the About Love Scholarship. Applications for the scholarship will open at each school on Friday and close on Sunday.