On the sparse, black and white website that launched Thursday, Beyoncé and her fitness squad slay in branded leotards, crop tops, sports bras and leggings, while the “Formation” beat bumps in the background.
IVY PARK is described as “merging fashion- led design with technical innovation. Creating a new kind of performance wear: modern essentials for both on and off the field.” The line is made for “women who want to look and feel at the top of their game”.
And Bey is gracing the cover of ELLE Magazine!
🐝🐝🐝🐝 BREAKING: Beyoncé SLAYS on our new cover!!!! 🐝🐝🐝🐝https://t.co/EueJb2aIT9 pic.twitter.com/xbai7SLR0q
— ELLE Magazine (US) (@ELLEmagazine) March 31, 2016
The Queen’s long-awaited athleisure line, IVY PARK, will hit stores on April 14th, with clothing available for purchase at Nordstrom, Topshop and Hudson Bay.
