As we recently reported, Russian agents were buying all sorts of ads on Facebook in order to influence American public opinion ahead of the 2016 election.
Your elected officials in Washington were not happy about this revelation at all. In order to do a little damage control, Facebook dispatched its COO Sheryl Sandberg to D.C. this week to meet with lawmakers and to try to make sure they weren't going to do anything rash that could damage her company.
She stopped by to meet the CBC, who pointed out that Facebook has no black people on its board, and no black executives. Sandberg promised to fix that sometime in the "future."
A press release sent out by the CBC after the meeting told everyone not to get their hopes up. Apparently "Facebook committed to changing” their lack of board diversity “two years ago” during a meeting with the CBC. And yet, it is no more diverse now than it was then.
Now Recode reports that two members of the CBC that met with Sandberg this week, Representative Barbara Lee (D-CA) and Representative G.K. Butterfield (D-NC), are heading to her home turf next week in order to push Facebook, Twitter and other tech giants to do better than they have been with diversity, and to presumably help Apple diversity VP Denise Young Smith understand that "12 white, blue-eyed, blonde men" are not a diverse group of people (as she claimed earlier this week).
Tech, as we have reported, is not very diverse.
Facebook, for instance, has an engineering team that is one percent black. Overall, the company is three percent black.
And sadly, a new study suggests that Silicon Valley is becoming less diverse, not more.
“They have got to understand, they’ve got to move quicker,” Lee said to Recode, that "they" being the tech industry.
The CBC is heading to Silicon Valley as part of its Tech2020 initiative, which hopes to increase the number of black tech employees at all levels, from start-up garage to corporate boardroom.
When we spoke with Facebook earlier this year, the company's global director of diversity, Maxine Williams, suggested that one the reason tech isn't more diverse is because minorities don't have tech "as much on their radar as it is in other populations."
She also seemed to place some of the blame for lack of diversity at the feet of minority populations, telling us, “The last thing we believe is people can’t, what we believe is they can. We just need to get them from that ‘I can’t’ to ‘I will.’”
Lee doesn't subscribe to this school of thought.
“I have many qualified constituents who would like to work in the tech sector,” Lee told Recode, “And systematically they are just denied these opportunities over and over again.”
Too, Lee and Butterfield want to go to California because they still aren't satisfied with how social media companies have been handling the Russian advertising revelations. Of particular concern are the pages created by Russian agents that on the surface seemed to be pro-BLM pages, but that in reality worked to foment racial discord.
Lee said that she wants to push tech companies into figuring "out a way to stop allowing these ads that really undermine our elections and create havoc, really, in communities by trying to create division and hostility and hatred.”
The representative suggested that one way Facebook could make sure that ads don't "create division and hostility" is to have "African Americans and people of color analyzing” them, and plans to bring this up in her meetings next week.