Blavity Media Group is expanding into connected TV advertising through a new channel sales partnership with OTTera, a global OTT technology and distribution platform.
The agreement makes Blavity Media Group an authorized channel sales partner for OTTera’s advertising inventory, allowing brand partners to extend campaigns beyond BMG’s digital ecosystem and into connected TV screens in Black households across the U.S.
The partnership adds connected TV (CTV) placements to BMG’s portfolio for the first time. Through OTTera’s network, campaigns can now be distributed across more than 600 live streaming applications and more than 2,000 FAST channels, reaching nearly 100 million users on platforms including Samsung, Vizio, Hisense, Sony and Roku.
With the addition of CTV, brand partners working with Blavity Media Group can now activate integrated campaigns across digital, social, newsletters, events and connected TV.
The deal also introduces a new content vertical for BMG’s brand partners: sports. OTTera’s FAST channel portfolio includes live and on-demand sports programming, giving advertisers access to a high-value environment for reaching culturally engaged audiences.
Blavity Media Group reaches more than 32 million monthly users across its brands, including Blavity, AfroTech, 21Ninety, Travel Noire, Home & Texture and Shadow & Act. Campaigns are also extended through the Blavity360° minority-owned publisher network.
The addition of OTTera’s CTV inventory expands the ways brand partners can reach Black consumers across multiple platforms and screens.
“Black culture has never been confined to one screen, and neither should the brands that want to show up authentically for our audience. This partnership with OTTera means that for the first time, a brand can walk into BMG and leave with a campaign that reaches Black America from their morning scroll to their living room couch. That is a first in Black media, and we built it,” said Morgan DeBaun, CEO and founder of Blavity Inc.
“Blavity has built a cultural engine that brands trust, and this partnership extends that power into connected TV at scale. Together, we’re creating a new standard—where reaching Black audiences isn’t fragmented across platforms, but unified across every screen. OTTera is proud to help power that shift and continue investing in Black-owned media as a core part of the future of streaming,” said Stephen Hodge, CEO and co-founder of OTTera.
OTTera has worked with several multicultural and Black-owned media platforms, including AfroLandTV, The Shade Room’s FAST channel, Remy Network and SKT Network.
The partnership with Blavity Media Group marks OTTera’s largest channel sales relationship with a Black-owned media company to date.
Brand partners interested in connected TV opportunities through Blavity Media Group can contact their BMG sales representative or email [email protected].