It’s an exhilarating time for women in hip-hop currently. Coi Leray is one of the hottest artists in the game and has been on a tear lately. In June, Leray announced her partnership with Meta for the It’s Your World campaign. She plays an integral role in getting people to understand the opportunities the universe of Meta tech can offer. The campaign touches on all Meta tech beyond the metaverse too such as Whatsapp and Threads for instance.

The campaign seeks to excite all creators to use Meta as a one-stop shop to push their creative boundaries using Meta products. Along with the launch of It’s Your World, Leray also performed at Hot 97’s legendary Summer Jam concert. She ended June by joining the legendary Busta Rhymes on stage at the BET Awards to perform her hit “Players.”

Blavity U caught up with New Jersey native at Meta’s “It’s Your World” campaign launch in Brooklyn last month. She spoke to us about her busy schedule, as well the importance of collaboration and how it has impacted her career.

For instance, Acky Bright, a mangaka (anime artist), is also involved in Meta’s campaign. He collaborated with Coi on her latest music video, “Make My Day.”

In addition, Leray talks about anime, advice for newer artists on the come-up and her recently-released, self-titled album.

Check out the conversation below: