Most consumers want a reason to identify with a brand. That means you have to find a market that is untouched and connect with those consumers. Consumers do not want the same mundane clothing they find on every Instagram boutique and even in a department store. They need to know what makes your brand different. For example, during the conception of her brand NETTA Los Angeles, Robin saw a niche that was untouched in the fashion world — a brand that specializes in jumpsuits. We all go to boutique websites and see categories for jumpsuits and rompers, but when we navigate to the page, our options are subpar. She wanted to change that. Another interesting component of NETTA Los Angeles is their mission of service to the community. They support numerous charities and non-profit organizations benefiting the homeless as well as children. They make sure their customers feel great inside and out. Don’t go trendy, go different.

Will you manufacture in the states or overseas? Do you want to ensure your overseas manufacturers are fair trade? How many pieces are you looking to buy at a time? What’s your budget? Where will you source fabric? How will you package? These are all preliminary questions you and your team must ask yourselves. Keep in mind, these are just a few of the many questions you will need answered before you’re ready to start production. This is the most tedious yet significant part of the design process. Prepare to spend many sleepless nights perfecting your designs.

Assembling a team of creatives is essential to having a successful clothing brand. Having a group of photographers, graphic designers, creative directors, models, hairstylists, makeup artists and videographers will help the process run smoothly. Whether freelance or on payroll, it’s important to have these key people involved. They are there to bring your vision to life. Create visuals that will tell a story about your collection. Get as creative as you can to create something visually satisfying.

This is your opportunity to be creative. Although time consuming, social media content is a major key to success in the fashion industry. The aesthetic is everything when it comes to an effective social media post. This is the platform where you will display those amazing photos you took at the shoot where you hired that model, photographer, makeup artist and hair stylist. It all boils down to the photos which are produced. Make sure your captions drive your customers to your actual website and reflect the message that you want your desired customer to feel.