If you've followed Kanye West and Taylor Swift's roller coaster of conflicts and make-ups, you know that with the debut of her newest music video for "Look What You Made Me Do," and the announcement that her new album will be released on the anniversary of the death of West's mother, has added even more fuel to that fire.
How so?
Well, many fans felt that Swift's video contained some disrespectful imagery:
I'm sorry but there's no way around it, Taylor is mocking Kim. A bathtub full of jewels when Kim was put in the tub during her robbery.
— Emma (@kimyonceee) August 28, 2017
Taylor Swift making fun of Kim K's robbery in her new video is as low as it gets. That girl is pure evil. #VMAs
— ???????????????? (@nickitellem) August 28, 2017
Kanye supporters also aren't here for the release date of Swift's album.
In protest, they are pulling an Auntie Maxine by reclaiming the November 10 date.
According to Teen Vogue, a Reddit user with the handle JoshuaLinker, is leading the movement, suggesting that West fans should play "Hey Mama" on Spotify on repeat throughout that day to out stream Swift.
The idea has gone viral. An official event has even been created on Facebook in honor of what is being called "Hey Mama Day," with more than 4,000 users pledged to participate.
Universal Music Group, Swift's record company, has stated that "there is no correlation" between the album's release date and the anniversary of Donda West's death.
"It is standard practice that releases come out on Fridays, and we locked in this release date based on other Universal Music Group releases," a record label spokesperson said.
Kanye fans aren't the only ones upset at Swift. Beyoncé fans are also angry with the former country star over similarities between the visuals for "Look What You Made Me Do" and the video for "Formation."
