Lakers legend LeBron James is headed to his 12th career finals after his team ejected the Golden State Warriors from the conference on Friday night. On Tuesday, the four-time NBA champ will face the top-seeded Nuggets in Game 1 of the Western Conference finals. 

For the James family, it’s clear LeBron’s legacy will live long beyond his basketball career. Amid the exciting postseason run for the star forward, the 38-year-old father made time to boast about his son, Bryce Maximus James.

Bronny James and Bryce James are trying to follow in their father’s footsteps. But, with his eldest, Bronny, about to embark on his D1 career through his recent commitment to the University of Southern California, all eyes are turning to his younger brother, Bryce.

The rising junior and 2025 recruit is already the talk of high school hoops. In late April, the teen made his Nike Elite Youth Basketball League debut after concluding his sophomore season at Sierra Canyon High School in California alongside his older brother, Bronny. 

The sizzling reel, which made the rounds online, shows Bryce putting on a show while playing for Team SFG. LeBron’s pride for his children is wholesome to witness, as seen on Sunday when he shared the viral video of his 15-year-old in a proud dad moment on Twitter.

“Keep going, Young [King]!!! Maximus on the rise. #JamesGang,” LeBron gushed, signing off with his signature crown emoji.

Considered a hotbed of basketball talent, Sierra Canyon High School has produced NBA players such as Cassius Stanley, Kenyon Martin Jr., Marvin Bagley, Brandon Boston Jr., Scotty Pippen Jr., Duane Washington Jr. and Ziaire Williams.

Although Bryce may reportedly transfer to Campbell Hall in North Hollywood for his next season, there’s plenty of interest in him regarding whether he will commit to a school or the NBA G League. The 15-year-old star has already received his first Division I scholarship offer from Duquesne University.

Fans are excited to see Bryce’s rise through the high school ranks.

As he plays more, Bryce will receive a rating on 247Sports, likely attributing him to being at least a four-star recruit. In 2022, ESPN sportswriter Brian Windhorst revealed on the Dan Patrick Show that some talent evaluators believe Bryce has the potential to be a better prospect than Bronny.

On3 estimates Bryce’s NIL valuation at $1.2 million. That places him 14th among a list of high school and college athletes currently led by his older brother. But we can only expect Bryce’s list of D1 offers to continue growing by the time he graduates.