Update (September 25, 2019): It's only up from here for Megan Thee Stallion. Just before fall invaded our spaces, the Houston native confirmed the petition to trademark "hot girl summer" was approved.
According to The Source, the "Cash Shit" rapper confirmed the approval during an interview with Virginia radio station 103 Jamz.
"It's trademarked. We did it," she said.
Megan Thee Stallion says she was able to get her trademark request for “Hot Girl Summer” approved. She can now capitalize off of the phrase. ???? pic.twitter.com/TWGw7AXjDN
— THE NEIGHBORHOOD TALK (@TNHTalk) September 21, 2019
The self-proclaimed Houston Hottie shared with Allure why she decided to cash out on the phrase.
“I really didn’t even know that it was gonna catch on how it did,” she said. “It was just me talking sh*t, telling everybody I was gonna be me for the summer, and they should be them too, like as free as they can be. When I saw Wendy’s and Forever 21 saying, ‘Hey, are you having a Hot Girl Summer?’ I was like, ‘Hell no, Forever 21, you’re going to have to pay me.’ But I just wanted to get it trademarked because it’s me. It’s my thing.”
Being a Hot Girl is about being unapologetically YOU, having fun, being confident,living YOUR truth , being the life of the party etc
— HOT GIRL MEG (@theestallion) July 17, 2019
"Hot nerd sh*t" and "hot girl semester" were both also trademarked by Megan's recording label, Theory Entertainment LLC, Complex reported.
Megan has yet to say what her plans are for the catchphrase and if we should be expecting any merchandise any time soon.
Original: Megan Thee Stallion is in the process of trademarking the catchphrase that's rightfully taken over the summer.
In the near future, the term "Hot Girl Summer" will be a registered trademark. Billboard reports that on July 10, the Houston rapper revealed she has already filed the necessary paperwork to make her famous words legally hers.
Yes mam it’s been in the process ???????? https://t.co/ZQfZbZNqhK
— HOT GIRL MEG (@theestallion) July 11, 2019
The "Big Ole Freak" artist has been the official ambassador of the "Hot Girl Summer." Over the past few months, she has encouraged fans of all genders to be unapologetically themselves by "living their truth." There is a "Hot Girl Summer" playlist on Spotify, a possible anthem on the way and even a meme inspired by her slogan.
As a consequence of her growing icon status, corporate brands have latched on like leeches.
The social media accounts for Wendy's, Duolingo, Forever 21 and Maybelline are using her catchphrase to ride the tremendous wave created by the 24-year-old.
Please do! Forever21 is stealing your shit already, I got this in my inbox today even tho I’m subscribed to their men’s wear. Smh. pic.twitter.com/3OrXPsKKXF
— khalil j. (@khalilcreated) July 11, 2019
@theestallion’s impact. Williamsburg you guys. Williamsburg. pic.twitter.com/BjihRG6CWs
— Brianna Holt (@BriannaNHolt) July 22, 2019
According to Teen Vogue, the trademark will protect usage and cover a variety of different merchandise such as hoodies, T-shirts and sportswear. Fellow female rapper Cardi B filed to register her signature "Okurr" for trademark, but her request was denied.
As folks across the nation double down on living their best life, the Fever artist should certainly be the main beneficiary of this "Hot Girl Summer."