Media mogul Oprah Winfrey enters a partnership with and Kraft Heinz Company to produce a new line of affordable healthy food items.
The new line called O, That's Good! will be a healthy alternative to comfort food. "I love healthy foods and eating from my garden," Winfrey said in a statement after Wednesday's Aug. 9 announcement. She said she wanted to make "nutritious comfort foods more accessible to everyone."
According to CNN Money, the first dishes to hit shelves late September and early October will be four soups and four sides. Currently, the soups will retail at $4.99 and the sides $4.49.
To make options healthy, some recipes have vegetable substitutes that provide more nutrients. In a broccoli cheddar soup recipe, some cheese is replaced with butternut squash.
Kraft stated that they will make annual donations to charities Rise Against Hunger and Feeding America when the partnership becomes profitable. With Oprah's already proven track record with Weight Watchers and her name alone, this will no doubt be a profitable venture.
Oprah stays winning.