Questlove is the latest celebrity to lend his platform to serve as a call to action. He believes that children everywhere should get the chance to experience Ava DuVernay's highly anticipated film A Wrinkle in Time, which hits theaters this weekend.
As the world prepares to see and support the film to show that black films and black directors can also succeed, Questlove took to his Twitter account this morning to advise on how to help the cause.
*breaking news* im startin the #WRINKLEchallenge — because it's IMPORTANT that children see this film. if you are able to donate ($10 bucks or $10 katrillion) please rise to the occasion. SUPER EASY! click here https://t.co/rCnBXfRqRG— Questlove Gomez (@questlove) March 6, 2018
Give A Child the Universe is a fundraising effort started by AMC and Color of Change to get folks involved in taking kids to the movies. In a press release, the organization explained, "Money raised by Give a Child the Universe will go to a passionate network of local partners, schools and community-based organizations, allowing children to enjoy this highly anticipated title regardless of economic challenges."
Shoutout to Questlove for finding ways to continue to support the community. He has already called on his celebrity friends such as Oprah, Rosario Dawson, Anthony Anderson and a few others to join the challenge.