Robyn Rihanna Fenty Is The First Person To Bring A Durag To The Cover Of British Vogue
We are grateful.
March 31, 2020 at 7:09 am
In the midst of an international depression, Rihanna’s May cover of British Vogue is sure to brighten your day. Aside from her looking as radiant as ever, she is the first person to wear a durag on the cover, according to the publication.
Rihanna also dropped delightful tidbits on her past, present and where she sees herself in the future.
View this post on Instagram
The May 2020 issue of @BritishVogue was created prior to the pandemic which has subsequently brought the world almost to a halt. But, as the Editor-in-Chief of a magazine that prides itself on entertaining, delighting and distracting even under the most difficult of circumstances, I am thrilled to announce the inimitable @BadGalRiri as our May 2020 cover star. Rihanna is a woman I am lucky enough to count among my closest creative collaborators. And did I ever imagine that I would see a durag on the cover of Vogue? No, reader, I did not. Although this potent symbol of black life – of self-preservation, resistance and authenticity – has an important place in popular culture, it is rarely viewed through the prism of high fashion. Yet, here we have the most fabulous, aspirational and beautiful durag, worn by a woman who is breaking every boundary she comes up against. How exciting. See the full story and interview by @AfuaHirsch in the new issue, on newsstands and available for free digital download Friday 3 April. #Rihanna wears all @Burberry by @RiccardoTisci17 and a @StephenJonesMillinery durag. Photographed by @StevenKleinStudio and styled by moi, with hair by @YusefHairNYC and @NaphiisBeautifulHair, make-up by @IsamayaFfrench using @FentyBeauty and nails by @RedHotNails. With thanks to @JillDemling.
Despite being one of the most fawned over and famous women on the planet, the “Work” artist has always battled with anxiety.
“Oh, I’m nervous before even getting in the car to go to something. It can be devastating,” she told Vogue. “I left the Grammys one time. Left! In the middle of my hair and make-up. My hair half up, half of my lash on,” she said of the 2016 performance where voice issues were initially given as the reason for her exit.
She still isn’t entirely comfortable with her celebrity status.
“Being on camera, being in a room full of celebrities is still not normal for me, by the way,” she added.
The “Sex With Me” chanteuse doesn’t reveal any definite info on her highly anticipated ninth album (currently titled R9), but she did confess that she’s in an artistic space where she feels completely free.
“I feel like I have no boundaries. I’ve done everything – I’ve done all the hits, I’ve tried every genre – now I’m just, I’m wide open. I can make anything that I want,” she said.
At present, the most notable person to hear the album has been a baby, as Blavity previously reported. He has yet to release his review of the top-secret work.
Rihanna doesn’t shy away from the massive entrepreneurial success of Fenty Beauty, her brand valued at $3 billion, but she remains humbled saying she’s not a “genius.”
Fenty Beauty created a makeup industry standard that forced other brands to carry at least 40 shades in their line, something they should’ve been doing this whole time.
“I’m like, ‘What? You thought this was like, a marketing strategy? Like I’m a genius?’ It’s shocking most of the time,” she said. “Then it turns into disappointment that this is groundbreaking right now. In my mind, this was just normal.”
One of the most surprising tidbits is that despite having a massive creative team, the perfectionist writes her own copy.
“I write all of the copy for the websites, the product descriptions, product names, the color names,” she said.
In 10 years the artist said she would like to have three or four kids despite joking about how she’d be ancient at 42.
Rihanna’s Fenty brand branched out into fashion last year with Fenty Maison, and Rihanna became the first woman to launch an original brand for luxury group LVMH Moët Hennessy Louis Vuitton, as Blavity previously reported.
It comes as no surprise that the fashion-forward business mogul donned the cultural artifact on one of the world's most bourgeoisie publications.
View this post on Instagram
Rihanna stars on the second of two exclusive covers for the May 2020 issue. Over red wine at twilight in Roc Nation’s Hollywood office, @BadGalRiri gives @BritishVogue a captivating insight into her back-to-back schedule – from coffee shots with her @Fenty team to the three things Rih does not have time for. Read the full interview with @AfuaHirsch at the link in bio now #Rihanna wears a jacket by @MaisonMargiela Artisanal by @JGalliano, a @SavageXFenty lace body, a @StephenJonesMillinery durag and @ChromeHeartsOfficial jewellery. Photographed by @StevenKleinStudio and styled by moi, with hair by @YusefHairNYC and @NaphiisBeautifulHair, make-up by @IsamayaFfrench using @FentyBeauty and nails by @RedHotNails. With thanks to @JillDemling. Tags: @BadGalRiri, @MaisonMargiela, @JGalliano, @SavagexFenty, @StephenJonesMillinery, @ChromeHeartsOfficial
This isn't the first time as of late the durag has made an appearance in high fashion. Rapper and social media personality Guapdad 4000 wore a grand, shining durag with a 10-foot train to this year’s Grammys, as Blavity previously reported. And Solange rocked a Black Madonna-inspired durag fit for the 2018 Met Gala.
We’re still waiting on that album RiRi, but we'll stan this culturally centered and stunning cover in the meantime.