Black creators are at the forefront of some of social media's most popular trends, and—in celebration of this innovative community—TikTok is launching a Black History Month campaign.
The company will bring in unique features, such as new in-app stickers and curated playlists accessible via the #BlackMusic tag. Additionally, TikTok will launch a LIVE series later this week that will spotlight creators who are "making an impact in the entertainment industry and in their community."
A special TikTok LIVE event in partnership with iHeartRadio, dubbed iHeart Living Black!, will also take place on Feb. 23. The show will be streamed on iHeartRadio's TikTok page, and it will feature star-studded performances from artists like Lil Durk, Lizzo, H.E.R., Big Sean, Ari Lennox, and Moneybagg Yo.
The event will be hosted by DJ Envy and feature appearances from stars like Saweetie, Charlamagne tha God, Angela Yee, and Niecy Nash.
The company is also unveiling this year's Black TikTok Trailblazers as a part of this initiative. These 12 creators are described as the "next generation of entertainment leaders." They will participate in the #BlackTikTok campaign by sharing their stories on the platform.
Learn more about the 2022 Black TikTok Trailblazers below:
@ArtByDeMarcusShawn
DeMarcus Shawn, who boasts almost 6 million followers on the platform, specializes in making humorous skits and similar comedy-based content. Fans can find even more of Shawn's content on his YouTube channel, with around 14K subscribers.
@artbydemarcusshawn
#fyp
♬ original sound – DemarcusShawn
@CultureUnfiltered
This TikToker, whose real name is Masani Musa, is all about getting pop culture and music-based news to her audience as quickly as possible. If you're someone who loves staying up to date on music news, Musa's account is worth checking out.
@cultureunfiltered I haven’t heard the full song yet and I already want to hear it live ???? #fyp
#cultureunfiltered
#entertainmentnews
#pinkpantheress
#willowsmith
#elfitup
#musictok
♬ original sound – ????????☺️
@EmmanuelDuverneau
Emmanuel Duverneau creates content within the beautiful sphere of food TikTok, and every aspiring chef should scout his profile for eye-catching recipes! He's also known to show off some dance moves in his videos, giving viewers an extra treat to accompany his phenomenal dishes.
@emmanuelduverneau ????
@Grace_Africa
When this nurse isn't busy saving lives, she's cutting up on TikTok. Specifically, Grace shares numerous skits on the platform, and her content is sure to brighten up one's TikTok feed.
@grace_africa
#stitch with @sadimmigrantkid ♬ original sound – Grace Africa
@ImmaRollWithIt
This TikToker—who goes by Mya—calls herself a "friendly dancing wheelie lady," and she shares content that is humorous, informative, and wholesome. She is a disabled creator who has risen to prominence on the platform through her upbeat vibe and hilarious videos, and she's definitely a TikToker to follow!
@immarollwithit Reply to @ejkelso1 If you don’t know now you know #WheelieLiving
#CarWash
#2In1
#ImmaRollWithIt
♬ original sound – Mya????
@Keke.Janajah
You may recall the #SavageChallenge to Megan Thee Stallion's song of the same name, and you have Keara Wilson to thank for that. This 20-year-old, who was recognized by the platform a few months ago, continues to make choreography content on the platform, and she has over 3 million followers.
@keke.janajah i can’t wait to learn the whole thing ???????? dc/ @TRIBE 99 ♬ original sound – TRIBE 99
@MegaGoneFree
Mega, an LGBTQ+ music figure, uses her platform to amplify her voice and show off her musical talents. People interested in discovering new, independent artists should check out this 20-year-old innovator's profile and YouTube channel.
@megagonefree Answer @im_siowei I’ve blown up like CRAZY this year and went from working a 9-5 to making content FULL TIME, thank you ???? #grateful
#bubblegumbtch
♬ original sound – MegaGoneFree
@SambaFilms
This filmmaker is all about sharing different aspects of his craft on TikTok, and he has many eye-catching projects on his profile. While Samba's content is definitely for everyone, aspiring cinematographers will be particularly fond of his work.
@sambafilms First Date #foryou
#filmtok
#trending
♬ Våkenatt – Daniel Herskedal
@TheMomTrotter
This account is run by Kay's travel enthusiast, and it's all about following her family's on-the-go lifestyle. Specifically, Kay travels the U.S. with her husband and young son, and her content focuses on how the family navigates RV life.
@themomtrotter Living the life I manifested & prayed for! Thankful ???? #digitalnomadfamily
#digitalnomads
#fulltimetravelfamily
#rvfamily
#blackvanlife
#blackrver
♬ the perfect girl – ˚ ༘ ❀
@TheSweetImpact
The man behind this sweet account is Robert Lucas, an IT pro who has a passion for baking. Whether you're a baker yourself or like to see how everything comes together, Lucas' profile will have an impact on you. It's also worth noting he was recently included on TikTok's 2021 Discover List.
@thesweetimpact Glowing New Year's Cake! #bye2021
#cake
#tiktokfood
#cakedecorating
♬ original sound – Robert Lucas
@TonyWeaverJr
Tony Weaver Jr. is a noteworthy creator who uses his platform to explore anime- and manga-related content. He's also the author of a webcomic series and recognized by Forbes for his accomplishments, such as founding Weird Enough Productions.
@tonyweaverjr Just listen to me. #anime
#naruto
#dbz
#tokyorevengers
#weeb
♬ original sound – TonyWeaverJr
@YeahItsAk
This creator is better known as Akintoye, a rap artist who shares his work on the platform. He also has music available for streaming on Spotify and YouTube, and it looks like his self-promotion is starting to pay off.
@yeahitsak Reply to @lbrahaidar ♬ original sound – Akintoye
Be sure to check out these 2022 Trailblazers and stay tuned to see what TikTok has in store for Black History Month.
