The Fajita Quesadilla received a 10/10 rating from the creators. In addition, the popular chain saw more than 30.6 million views, 3.7 million likes, 47,200 comments and 69,500 shares of viral TikTok content about the steak quesadilla with fajita veggies in the week following Alexis and Keith’s videos going live, according to a press release.
“TikTok has not only changed the way we communicate with Gen-Z, but it’s proven it can identify areas of opportunity within our business,” Chris Brandt, Chipotle’s chief marketing officer, said in the release. “With the launch of the Fajita Quesadilla, we are celebrating Keith, Alexis, and all our superfans who were craving this delicious customization while prioritizing support for our employees.”
