Twitter's CMO Leslie Berland and the social platform's head of partners Lara Cohen launched a hashtag campaign called #TweetItIntoExistence. The campaign launched on Tuesday and pulled celebrities' tweets manifesting their future goals and success and pairing it with their pictures on billboards.

"With this campaign, we're celebrating a group of talented individuals who, through their own hard work and drive, were able to manifest and make the dreams they Tweeted their reality," Jenna Ross, senior manager of entertainment partnerships at Twitter, said, according to Swish Appeal. "We hope to help inspire countless others to dream big, put their goals out into the world and Tweet them into existence."