Twitter's CMO Leslie Berland and the social platform's head of partners Lara Cohen launched a hashtag campaign called #TweetItIntoExistence. The campaign launched on Tuesday and pulled celebrities' tweets manifesting their future goals and success and pairing it with their pictures on billboards.
If you can dream it, tweet it. This campaign is dedicated to our partners, the bold voices on here who bravely called their shots early, and stuck with us as their dreams became reality and who inspire our users and our team every day. #TweetItIntoExistence
pic.twitter.com/c8lQOlV1NW— Lara Cohen ???????? (@Larakate) January 18, 2022
"With this campaign, we're celebrating a group of talented individuals who, through their own hard work and drive, were able to manifest and make the dreams they Tweeted their reality," Jenna Ross, senior manager of entertainment partnerships at Twitter, said, according to Swish Appeal. "We hope to help inspire countless others to dream big, put their goals out into the world and Tweet them into existence."
Berland said an old tweet from director Matthew Cherry served as inspiration for the marketing push, citing his vision, confidence and clarity.
.@MatthewACherry was the original inspo for this campaign. His was the very first tweet we anchored on. The vision, the confidence, the clarity! Thank you Matthew for inspiring us all ???? @LaraKate
#TweetItIntoExistence
https://t.co/xG0VQ4h6G4— Leslie Berland (@leslieberland) January 18, 2022
In 2012, Cherry tweeted, "I'm gonna be nominated for an Oscar one day. Already claimin it."
Literally unreal. Manifest your dreams! It costs you nothing and you never know, one day it might come true.
Huge thanks to @Twitter for the love. Never thought in a million year I'd be on a billboard ???? pic.twitter.com/yNcVgF4Qd3
— Matthew A. Cherry (@MatthewACherry) January 15, 2022
In 2020, Cherry went on to win an Academy Award for the animated short film Hair Love that he wrote and directed, according to IMDb.
???? Toronto, ON pic.twitter.com/ztK1awKR9O
— Twitter (@Twitter) January 18, 2022
In 2010, Issa Rae tweeted that she wanted to be successful.
Rae had dreams of becoming a writer for television and film but paid the bills by working at nonprofits, freelancing and taking odd jobs. When she came across an article written by Leslie Pitterson titled "Where's the Black Version of Liz Lemon?" it inspired her to create her web series The Misadventures of Awkward Black Girl. The YouTube series changed the trajectory of Issa's life and blasted off her career.
if you can dream it, Tweet it
???? New York, NY pic.twitter.com/dLx1wCnlRY
— Twitter (@Twitter) January 18, 2022
In May 2014, Megan Thee Stallion declared her rap career would pop off, and in 2016, she released her mixtape Rich Ratchet. A year later, she dropped the Make It Hot EP, and in 2018, she released her EP Tina Snow. Her single "Big Ole Freak" charted on the Billboard Hot 100 and catapulted the rapper's career, according to Biography.com.
???? New York, NY pic.twitter.com/JfpDxk3Bwa
— Twitter (@Twitter) January 18, 2022
NFL quarterback Patrick Mahomes led the Kansas City Chiefs to the Super Bowl and earned the Super Bowl MVP in 2018. Little did he know a tweet he made in 2013 imagining winning a Super Bowl would come to pass in 2020, Business Insider reports.
???? San Francisco, CA pic.twitter.com/mE4cB9jMs6
— Twitter (@Twitter) January 18, 2022
Michaela Nne Onyenwere, a Nigerian American basketball player who attended Grandview High School in Aurora, Colorado, helped her team win the 2017 Colorado Class 5A State Championships.
During her senior year in 2016-2017, she acquired the title Ms. Colorado Basketball, was named 5A Girl's Basketball Player of the Year and was named Colorado Gatorade Player of the Year three times.
But in 2013, Michaela tweeted that her dream was to play in the NBA, and in 2021, she was selected by the New York Liberty to play in the women's national basketball league, according to the WNBA.
???? Chicago, IL pic.twitter.com/E2uj4qkIW3
— Twitter (@Twitter) January 18, 2022
When Diamond DeShields posted on Twitter about her dreams to play in the WNBA Finals, she was an 18-year-old freshman at the University of North Carolina at Chapel Hill playing guard for the UNC's Tar Heels basketball team.
She transferred to Tennessee and played college basketball for two years before turning pro. DeShields played overseas in Turkey for the 2017-2018 season before being drafted to the WNBA in 2018 by the Chicago Sky, the WNBA reports.
DeShields helped the Chicago Sky win the 2021 WNBA Championship against the Phoenix Mercury in game four's 80-74 point match, according to the UT Daily Beacon.
???? Los Angeles, CA pic.twitter.com/lqRfzPHkkQ
— Twitter (@Twitter) January 18, 2022
Darrell "Bubba" Wallace's tweet of racing in the nationwide series in 2014 came to pass in a big way.
He is now the only Black driver in NASCAR's top racing series, and he has raced in the NASCAR Cup Series, the most prominent racing circuit in the nation.
He became a full-time race car driver in NASCAR's premier Cup Series in 2018 and won the series in 2021, according to his website.
