Khaby Lame has turned his work on social media into a multimillion enterprise. The content creator had already reached millionaire status via brand deals and sponsored posts since breaking out on TikTok in 2020. Lame is now taking his influence to the next level, having recently signed a deal valued at $975 million.
What is Khaby Lame’s net worth?
Khaby Lame’s net worth is estimated at around $80 million, according to Business Insider Africa. It’s driven mainly by his various social media partnerships and brand deals. Lame is one of the highest paid content creators and reportedly earns up to $750,000 by sponsored posts.
Born in 2000, Lame started posting videos on TikTok after losing his factory job in Italy. His content quickly garnered hundreds of millions of views on TikTok, where he performs comedic skits using only gestures. Lame became the most followed person on TikTok as his content was accessible to users from across the globe.
Khaby Lame recently signed a deal worth $975 million
Khaby Lame recently took a major step in his career as he signed a deal valued at $975 million, according to an SEC filing and as reported by Forbes. The 25-year-old content creator sold his company Step Distinctive Limited, which manages his global brand and commercial activities, to Hong Kong-based company Rich Sparkle Holdings. The deal gives the company 36 months of exclusive global rights to Lame’s brand, making him an “equity-backed creator,” the company wrote in a statement as reported by Bloomberg.
The deal, however, does not make Khaby a billionaire as some fans speculated online. The deal is structured as an all-stock transaction and not a cash payout. Khaby does not own the company so the deal does not directly translate into personal wealth, per Business Insider Africa. Yet, the deal is expected to be a lucrative one that could generate over $4 billion in annual sales.