Everyone wants a taste of the culture. We get it. But some folks are full-on biting and potentially taking coins out of the pockets of Black women as a result. 

On Tuesday, Twitter user Dee, whose Twitter handle is @yeahboutella, shared a direct message she received about a popular Instagram influencer named Emma (@eemmahallberg). Many of Emma's followers believe her to be Black or a person of color, but she was accused of actually being white in the DM. 


The person who messaged Dee said Emma was a white Swedish woman, despite her having a darker tint to her skin. 

Twitter user @fratis_first posted a screenshot of a DM with Emma in which the social media star seems to admit she's white, saying she never "posed as a colored person" and citing a "natural" tan as the reason for her skin tone.


Fellow Twitter user and writer Wanna, who goes by @WannasWorld, was made aware of Dee's thread and decided to amplify the issue by aggregating several of the most egregious examples of what had, by then, been termed "n****rfishing." 

Although the women are not explicitly claiming to be Black, Wanna says they are profiting from racial ambiguity, and it's nothing new. 

"N****rfishing isn’t a new concept, it’s truly a tale as old as time," Wanna told Blavity in an email. "I’ve noticed the trend on social media for a few years now, more specifically Instagram, and have always spoken up, only to be labeled 'bitter' or 'angry.'"

"It’s important to note that I created the initial thread to bring attention to women who are benefiting from racial ambiguity," she added. "A lot of the examples shared were from friends, family and followers of these girls who did some digging on their own. And at the end of the day, most of these women were from Europe with no Black roots at all."

In July, Wanna became the target of Nicki Minaj's wrath after criticizing the rapper for a perceived lack of musical growth. 

Perhaps because of this, her recent tweets on the white women scammers gained traction very rapidly — even capturing the attention of rapper Vince Staples.

One of the women said to be "n****rfishing” who goes by JaidenGumby on IG, defended the accusations in an Instagram post. Her caption was later deleted although the picture remains. 

Now that attention has been called to the matter of n****rfishing, Wanna hopes it'll put money back in the pockets of IG influencers with actual melanated beauty to boast. 

"I want people to turn their actual attention to Black women and make an effort to connect with influencers and content creators who are producing amazing work," Wanna said. "It’s clear that a lot of Black women are being overlooked for these white women, so that narrative needs to change."

Blavity has also reached out to Dee for comment and is awaiting a response. 

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