Kanye West's Yeezy Season 6 fashion collection was once expected to debut at this year's New York Fashion Week show, but that didn't happen. Then there were rumors of a Paris premiere.

It turns out, however, that Kim Kardashian West has used her social media marketing skills to debut the new collection.

Vogue called it, noting that Kardashian West had been teasing the outfits for some time. Kardashian West confirmed on Wednesday via her app that the 9 outfits she wore in one day were part of Yeezy Season 6. 

Those who don't have her app were given the confirmation Friday via Instagram when she simply captioned her outfit photos with, "YEEZY." 

YEEZY
A post shared by Kim Kardashian West (@kimkardashian) on

Yeezy Season 6
A post shared by Kim Kardashian West (@kimkardashian) on

SEASON 6

A post shared by Kim Kardashian West (@kimkardashian) on

YEEZY

A post shared by Kim Kardashian West (@kimkardashian) on

On Twitter, the reviews on the collection itself and Kardashian West's fashion show were swift and somewhat mixed.

Photo: GIPHY