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Posted under: Music News

Everything You Need To Know About Karena Evans, The 22-Year-Old Director Behind Drake's ‘Nice For What’ Video

"Bear witness to the future of storytelling."

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Drake's latest music video has earned major buzz as it features 15 of the dopest women in Hollywood; however, we had to take a step back to acknowledge the dope woman behind the whole thing.

Karena Evans is the 22-year-old director Drake's "God's Plan" and "Nice for What" videos. Veteran music video director and the man behind https://popprok.com/" rel="noopener noreferrer" target="_blank"> Popprok, Director X, gave a special shout-out to his protégé, congratulating her on her work.


"@karenaevans started as an intern," Director X wrote. "She stayed longer worked harder than everyone else. From intern to director at my company. Last year grinding on low budget jobs giving big budget results. This year she’s directed @champagnepapi God’s Plan & the new single Nice For What. When work ethic is matched by talent. Big up the team @popp_rok for pulling this wide ranging job off. Here’s some bts footage for all y’all 🙌🏽 (feel like a Dad video taping his daughter at a recital when ever I come to set)." 






A post shared by Karena Evans (@karenaevans) on



Popprok is a production company that specializes in popular culture storytelling through commercial work, branded content and music videos where Evans is lovingly called "the first lady." As described by the company's website, Karena Evans is quickly becoming one of world’s most sought-after directors. 

The Toronto native is not only a director but an actor and writer whose highly stylized, cinematic and authentic visual style is pushing her rise in the industry.

In addition to working with Drake, the Canadian director has also worked with clients such as SiR, Anders and Belly as well as working projects such as CBC Arts’ “Heartbreak to Art” 10-part-series, Nike’s Air Max campaign and her heartfelt “Black Lives Matter” social commentary piece.

Evans is already making history as she became the first woman to receive  one of Canada's highest honors for music video direction in the Prism Prize’s Lipsett Award for her innovative creative approach to music video art.



"Karena’s style and brand of work led her to direct the groundbreaking GOD’S PLAN music video for Drake," the website concludes. "This trailblazer is an artist, a storyteller, a strong black woman and a prolific visionary. Bear witness to the future of storytelling."

Black women continue to prove the necessity of their work in film, and we're here for every part of it.


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Malinda is a staff writer for Blavity, freelance content creator, and executive assistant residing in Cleveland, OH. As a proud graduate of Mississippi Valley State University, she loves all things HBCU. In her free time she enjoys being a bomb plant mom, self-care, bottomless mimosas and painting. Contact by email: malindajny@gmail.com