Former Golden State Warrior, current investor and tech entrepreneur, Baron Davis, wants the holidays to reflect the cultural change and future we want to build for ourselves and the next generation to come. 

It's well into the holiday season and as people are preparing for Thanksgiving, Christmas and in extreme cases, the New Year. With all the hustle and bustle of the holidays, malls, stores and the like are changing out their displays to include images that most represent the season. Usually, that includes numerous depictions of trees, ornaments, Santa Clauses, Angels, Nativity scenes, menorahs and more! 

Growing up, many African Americans have come to accept a lot of these representations do not include familiar images that help people of color feel included.  If a family goes to their local mall or shopping center to get photos with Santa, many more times than not, the Santa represented is white.  Instead of boycotting said Santa, one thing parents can do is seek out better representations of Santa in their local areas. Davis is making this an easier process.  

He created The Black Santa Company — “to inspire the world by building diverse characters and telling contemporary stories that reflect the cultural change and future we want to build for ourselves and the next generation to come," he said. 


This year, the company is launching Black Santa Winter Wonderland right in the middle of Jack London Square, the go-to place for family fun, entertainment and more, along the waterfront of Oakland, California.

There will be an array of activities available for families at Black Santa Winter Wonderland.  Not only will there be a pop-up destination, featuring Black Santa products, a meet-and-greet with Black Santa and Mrs. Claus, but there will also be a Black Santa Workshop, which will include DIY crafts for kids. The event will allow kids to make their very own ornaments and for families to create cherished memories. 

Families can visit Black Santa Wonderland in Oakland's Jack London Square, from November 23 – December 24.  For more details, visit

Not in the Bay Area? Those who want to get into the Black Santa spirit, can get the official holiday gear at These designs are perfect for the season!