Growing up, many African Americans have come to accept a lot of these representations do not include familiar images that help people of color feel included. If a family goes to their local mall or shopping center to get photos with Santa, many more times than not, the Santa represented is white. Instead of boycotting said Santa, one thing parents can do is seek out better representations of Santa in their local areas. Davis is making this an easier process.
He created The Black Santa Company — “to inspire the world by building diverse characters and telling contemporary stories that reflect the cultural change and future we want to build for ourselves and the next generation to come," he said.
This year, the company is launching Black Santa Winter Wonderland right in the middle of Jack London Square, the go-to place for family fun, entertainment and more, along the waterfront of Oakland, California.
There will be an array of activities available for families at Black Santa Winter Wonderland. Not only will there be a pop-up destination, featuring Black Santa products, a meet-and-greet with Black Santa and Mrs. Claus, but there will also be a Black Santa Workshop, which will include DIY crafts for kids. The event will allow kids to make their very own ornaments and for families to create cherished memories.