Rising designers Brema Brema, Rachel Motley and Dani Klarić are a part of of an exclusive collection of streetwear attire, “The Fresh AF Collection.”
The collaboration is with Febreze, in an effort to celebrate 25 years of keeping things fresh.
While former Febreze apparel has been spotted on celebs like Charlie Puth and Khloe Kardashian, this will be the first time that the brand’s merch will be available for public purchase.
Hailing from Sudan but eventually settling in Milwaukee with his family back in 2010, Brema Brema’s work piqued the fancy of friends and family. By virtue of his loyal social following and the solid reception of his upcycled wares, Brema’s cult streetwear label, “Unfinished Legacy” was brought to life.
“Inspired by the fresh, vibrant hues of Febreze, Brema’s design serves to capture the beauty and energy of the world, along with the people he’s met along his journey. It also features his signature butterfly to portray a fresh rebirth,” states the official description from Febreze.
Off the strength of her clever inclination to post fashion and interior design TikTok videos during the pandemic, Gen-Z creative director and interior decorator Dani Klarić has risen to prominence. Through her unique penchant for art-deco style, vibrant colors, and patterns that emulate art from the ‘60-’90s, Klarić is now a household name with clients from all around the world.
“Her Fresh AF star-cladden sky blue sweatsuit aims to capture a sense of minimalism and clean lines, while still adding fun colors and shapes. Klarić says it was inspired by the “incredibly refreshing and crisp smell of her favorite Febreze Fabric scent,” states the official description.
Rachel Motley, more commonly known as, “TheRealRJM” is a multidisciplinary artist based in New York and Washington, DC. While Motley’s primary area of expertise is in digital illustration, her professional repertoire spans myriad creative disciplines– garment customization, logo design, painting, product design, and creative direction.
Her description reads, “Inspired by her signature-shaped font style, Motley’s “Fresh AF” design uses iconography to fill the fresh atmosphere that Febreze products create. The design reflects her love for a classic black outfit balanced by a pop of color — in this case, harmonious shades of blue.”
From now until May 1, fans can enter to win the limited-edition collection.
