Social media's favorite cosmetics mogul Supa Cent has beaten her previous sales record.
The Crayon Case CEO, legally known as Raynell Steward, went viral last Cyber Monday when she made $1 million in 90 minutes, as Blavity reported. Friday, the personality went to Instagram to announce she'd exceeded $1 million in less than an hour following a special sale of her popular The Crayon Case makeup.
In her post, Supa shared a photo of her company's sales statistics showing she received over 23,500 orders in less than an hour, bringing her $1.37 million in revenue.
"Thank you to all my supporters!!!" Supa captioned her photo. "I will run another sale for my apologies. Give me a few weeks to gather my supplies. I'll try my best not to sell out again! Not even 60 minutes."
The New Orleans native apologized to fans who weren't able to buy before she ran out of the product. While some were upset they would have to wait, most were excited about Supa's continued success.
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"Thanks for blessing us with this sale," wrote one. "Glad we could show our appreciation by purchasing everything."
“Such an inspiration!!!” responded another. “You killin it baby!!”
The cosmetics mogul isn't only popular for being a successful businessperson. Long before she created the Crayon Case, she'd become famous on social media for her boisterous personality, witty advice and hilarious stories.
Supa was honored for that part of her persona as well as for her business acumen Sunday night with the Social Hustle Award at the BET Social Awards show.
"Thank you, BET, for having me a part of this. I wish I could be there but I am due at any minute," said the pregnant social star in a pre-taped acceptance speech. "I want to say thank you to all of my family, my friends, my supporters for voting for me. And also, it's amazing how far it can go by simply being yourself."
Many on Twitter celebrated the award and the businesswoman's newest milestone:
Supa Cent deserves that award ???? she been grinding no cap ????????????
— NaeJa????????????❤️ (@DIAMOND_0216) March 4, 2019
S/O to my Girl Supacent!!! She just keep getting blessings after blessings #BETSocialAwards
— Yasmine..???????? (@YasmineBri83) March 4, 2019
Can we talk about Supa Cent marketing skills though? Man, she’s a genius!
— zoom❕ (@_imcountry) March 1, 2019
This is the exact strategy supa cent used..
Someone posted a video burning her products
She had a huge sale with discount code FIRE
And she made 1mill in 1 hour
— Ashley France (@imashleyynicole) March 2, 2019
Stay grinding, sis.
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